In the age of smartphones, tablets and smartwatches, apps have become an integral part of it. The wide range on offer in the App Store and Google Play Store shows that small applications are in demand. No wonder, because every successful app offers added value to its users. Regardless of whether it makes life easier or simply more beautiful — there are numerous areas of application for an app.
This gives companies and individuals the opportunity to earn money with an app. If it offers a corresponding added value, users are willing to pay a certain amount for it. In this way, you can development costs Balance and even create a permanent source of income for yourself.
You can monetize an Android or iOS app in various ways. The type and amount of monetization should match your target group and the added value of your app.
You can make iOS and Android apps available to end customers in the App Store or Google Play Store against payment of a purchase price. Users usually pay a sum of a few euros and can then download and use the app.
For your customers, this has the advantage that they pay a one-time price for long-term use. Although you only get a small amount of money per download, you can significantly increase your revenue if your app is successful.
The disadvantage of this is that a paid app already scares off many interested parties. They don't want to pay money before they've been able to test the app extensively. In addition, you will only generate permanent income with very successful apps. If your app isn't bought all the time, you'll only receive small amounts at irregular intervals, which may not be worth the investment in programming.
That is why many companies offer apps that can initially be downloaded free of charge. Users receive a certain range of usage options that they can use free of charge. However, if they want to unlock more features, they must purchase a premium version. This usually involves the regular payment of a sum of money. A freemium app gives you the advantage that users can get to know your app without obligation. If they are convinced of the services, they are happy to pay a small sum for additional features. This guarantees you regular income and satisfied users.
So-called in-app purchases offer a mix of the two approaches. Users also first download a free app from the App Store or Google Play Store, which they can use for free. Other features can also be purchased here for a sum of money. However, in-app purchases are usually characterized by a one-time payment. In return, the purchased feature can be used permanently (or until it is used up). This variant gives users the good feeling that they are not taking out an expensive subscription and, thanks to one-time payments, have a better overview of their costs.
So that your app projects still generate regular income for you, you can offer in-app purchases that offer users added value when purchased regularly. Gaming apps are a good example. They are usually available free of charge in the App Store and can also be used largely free of charge. However, if the user wants to advance to higher levels faster or complete missions more quickly, he can purchase virtual resources in exchange for money.
If you want to develop an app that is completely free for users, that doesn't mean that it can't make you money. You can advertise within mobile apps or in a web app. It is displayed to users in a banner, as a video, or as native advertising. The advertised companies pay you a sum of money for this. You are paid either for simply displaying the ad or when a user clicks on the ad. The more successful your app is, the higher your advertising revenue will be. This is because the advertised companies have an interest in their advertising reaching as large a target group as possible.
The target group of your app not only decides the amount of your income, but also which companies want to advertise in your app. For example, if you offer a fitness app, you attract companies that are also active in the sports industry. Ads for toy stores, on the other hand, would be out of place here. Depending on the success of your app, ads can earn you high and lasting income. You are particularly interesting for companies if you address a broad target group. This allows you to place all types of advertising.
At the same time, you should make sure that the number or type of ads doesn't restrict the user experience too much. Once satisfied users are annoyed by advertising, they use your app less or uninstall it right away. This reduces your target group, which in turn makes you less interesting for companies. When choosing advertising, make sure that the ads come from reputable companies and could actually be of interest to your users. In this way, users of your app keep a positive image of it and still enjoy using it.
With apps, you have almost endless opportunities to create a regular income. However, an app must first be from a UX designer be developed. This is an expensive and complex process that involves corresponding costs. The costs for development in Android Studio can only be estimated exactly when an Android developer has created a design for your app idea. This concept shows the exact development steps and the amount of work associated with them.
Depending on the complexity of app programming, app development costs range in the four to six-figure range. The type of app and the developer's experience also play a role. App agencies usually charge a bit more than freelance programmers.
If you're thinking about having an app developed, you should Set up a cost plan at an early stage, which compares your expenses and income. This allows you to see whether programming a professional app is worthwhile for you. Of course, you can also find inexperienced developers who can implement your project for little money. However, you should be careful here and first convince yourself of their qualifications so that your idea is implemented to your satisfaction.
In most cases, don't skimp on development costs, otherwise you'll have to “pay extra” for improvements afterwards or won't get a high-quality app. Instead, come up with a plan for how you can offset programming costs with income from the app itself in the long term.
An app gives you an excellent opportunity to generate a lasting income. You can rely on paid apps, in-app purchases, freemium options, or advertising. The selection should depend on the structure of your app and your target group. When it comes to your revenue streams, you should consider spending on programming. They vary greatly depending on the type of app, scope of work and complexity. You can reduce costs somewhat by choosing a cross-platform app instead of a native app, for example. With an app builder, a developer can design it for several operating systems, reducing your spending.
Do you want to talk to our team about your project and just hear what we could do for you? Then simply book a free video call with us now!
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